O desamparo na contemporaneidade e sua perspectiva teórica de subjetivação

Abstract

This paper aims to point out the interdependence between individuals. From the moment of birth, humans depend on each other to survive and be constituted as a subject. Freud (1930/2010) already pointed to this dimension of interdependence between individuals, and that this interdependence, as well as natural and healthy, constituted the core of society. Apparently, what we can notice in the contemporaneity, however, is a destruction of these affective bonds of relationship where there is reciprocity in loving exchanges. For Adorno & Horkheimer (2010) more and more individuals are being manipulated by the culture industry. They were taken to consume marketing products in search of satisfaction, which should obtain with the appropriate objects to their wishes. Bauman (2008) points out that the consumption of standardized goods, in addition to leveling all individuals in an amorphous mass, transforms them and their relations in things, in products. According to Turcke (2012), in the contemporaneity there is no occurrence of affective exchange as in earlier periods of history. Nevertheless, the consumption of the product image propagated by the media via cultural industry which is offered as goods for immediate gratification does not satisfy. On the contrary, plunges the individual back into helplessness, making this individual, increasingly cling to the lie of new offerings of the cultural industry. Following this line, we find fetishism, as described by Safatle (2010), a response to socially induced helplessness. According to Birman (2003), another possibility before helplessness can be found in loving relationships, which enables, since the human birth, a way out before the state of helplessness.