Análise da relação entre os laços imersos e a inovação nos fornecedores de uma cooperativa agrícola

Abstract

What is the relationship between the embeddedness ties and the development of innovations in supplier in a B2B of agricultural cooperatives sector? What impact of the variables knowledge of the supplier, customer knowledge and embeddedness ties in the development of innovations in the supplier of channel B2B agricultural cooperatives? What is the role of moderator embeddedness ties on knowledge of the supplier and the customer in the development of innovations in the supplier? The study gathers survey of 126 respondents conducted in a sample of suppliers of agricultural cooperative. The Cooperative closed the year 2011 with a turnover exceeding 1 billion (R$). The results show that there is positive relationship embeddedness ties and production innovation, or even knowledge on innovation. The research confirms the idea that there are relationships between knowledge providers and innovation that are tempered by the ability of embeddedness ties.