Estratégias de cooperação e competição no sistema agroindustrial do leite no Paraná : um estudo no segmento produtor

Abstract

With market deregulation in the 1990s, there have been changes in the competitiveness of the dairy sector, causing the production chain agents needed to adapt to this new landscape of higher demands, both as normative by the consumers. The aim of this study is to comprehend cooperative and competitive strategies of milk producers in Paraná, through theoretical basis of Industrial Organization and Structure-Conduct-Performance paradigm. This qualitative research was conducted through interviews with key agents and questionnaires with 120 milk producers, in four regions of Paraná. Data were analyzed through content analysis method, as well as through descriptive statistics. Through the analysis perceived themselves some differences among farmers participating and not participating in associative forms. It may be mentioned that these differences occur around questions such as: characterization technical productive, productivity, access to information and bargaining power. Finally it can be said that the actions of farmers translated into cooperative strategies reflect his desire to become stronger compared to the other links in the chain.