Produção simbólica e reprodução cultural no consumo de lingerie por mulheres de baixa renda

Abstract

Meanings and characteristics of the culturally constituted world can be transferred to consumer goods and appropriated by individuals from all walks of society. In low-income population, how values, aspirations and codes are transferred occurs in a particular way, as observed in a variety of specific orders, such as low purchasing power and greater exposure to influences from other classes and the media . For the women in this way, it is observed that the consumption good lingerie is capable of transmitting a wide variety of meanings. Thus, this study aimed to understand how the socially constructed meanings about the lingerie are assimilated, reframed and played through the consumption made by low-income women. The relevance of this research is made possible in understanding how the transfer of meaning affects the process of consumption and their concerns about what they consume. In relation to the methodological procedures, this type of research is descriptive, qualitative and cross section. Depth interviews were conducted and data collected were interpreted through the method of content analysis. The results showed that the construction of meanings for low-income women around the consumption good lingerie is closely related to sensuality and comfort. This translates into improved self-esteem, this aspect constitutes the main contribution of lingerie for the daily life of these women.