Recursos e capacidades fontes de vantagem competitiva e fatores de sucesso de projetos de softwares : um estudo de caso a partir da visão baseada em recursos

Abstract

The main objective of this qualitative and descriptive case study was to understand how resources and capabilities sources of competitive advantage are associated with project success factors in the Omega Softwares. The Omega Softwares, fictional name adopted to preserve the anonymity of the company, is a game development company which has diversified its business by applying game technology to design technological solutions for the corporate market. Through a qualitative analysis using the ATLAS.ti software and the VRIO framework (BARNEY; CLARK, 2007), 24 resources and capabilities were identified, six of which could be categorized as sources of competitive advantage and six, as sources of sustainable competitive advantage. Path analysis revealed the importance of certain aspects in the history of Omega Softwares in determining its resources and capabilities, especially the incubation period, the evolution of technological capabilities and the change of the technological basis. The application of the dynamic capabilities framework (TEECE, 2009) allowed the understanding of the processes that link resources and capabilities, enabling the seeing, seizing and reconfiguration of Omega Softwares' assets, considering the environment in which the company operates. Although there were 17 similarities between the resources and capabilities identified in this study and project success factors found in previous studies, there was no indication of exclusive relations involving resources and capabilities sources of competitive advantage or sustainable competitive advantage. The theoretical guidance provided by the Resource-Based View and by Dynamic Capabilities proved to be a viable alternative for understanding project success factors, in accordance with the contributions of Jensem e Harmsem (2001), since the RBV considers the context of the company and enables the characterization of resources and capabilities regarding their competitive implications, aspects which are sometimes uncovered by studies that investigate project success factors.